A blog is simply a series of text entries, usually about 300 words but this can vary, organised in a top to bottom formation with the most recent addition at the top and working backwards. This simple layout is easy to follow and articles and condensed reports can be published extremely quickly. WordPress is also completely free to sign up and use. However, additional charges are incurred when creating unique themes and other features but these tend to be quite low. Blogs give businesses the opportunity to offer free advice for their followers and boost their search engine rankings at the same time. Demonstrating your knowledge to the market is one of the best types of advertising you can do. It will prove to people that your business is the one to choose and they will be more encouraged in using your services. Linking a blog to your business website will also help you keep its rank high as each blog entry you write can provide backlinks to your site. With both a blog and a website, your business has twice the chance of being indexed high on search rankings.

However, they need to be updated frequently. People will not visit more than once if you don’t keep updating your content periodically and not just with special offers. Blogs are seen as a means of conveying useful information and so it’s important to keep it very fresh to generate a constant flow of traffic. Our WordPress Blog Setup Service will get your WordPress blog installed either as a fresh site or integrated within your existing site. Creating unique themes to match your site and linking it properly with all other areas of your online marketing campaign will ensure that your blog will be of the highest quality and drive traffic to your site.For more information on this service, you can contact us using our contact form or you can call us directly during opening hours on 01420 446141.

WordPress has become the leading CMS on the net and its blogs are used by both businesses and individuals alike. They are often used as online diaries, newsletters about various topics of interest and other means. Their popularity has proven to be extremely valuable for business, however, and can both improve customer relations and assist in online marketing at the same time.